Bruno Gonçalves is currently a Senior Data Scientist. Since completing his PhD in the Physics of Complex Systems in 2008 he has been pursuing the use of Data Science and Machine Learning to study Human Behavior. Using large datasets from Twitter, Wikipedia, web access logs, and Yahoo! Meme he studied how we can observe both large scale and individual human behavior in an obtrusive and widespread manner. The main applications have been to the study of Computational Linguistics, Information Diffusion, Behavioral Change and Epidemic Spreading.